Fundamentals of Business Marketing Research - Richard E Plank - Books - Taylor & Francis Inc - 9780789023117 - January 6, 2004
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Richard E Plank
Fundamentals of Business Marketing Research 1st edition

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

312 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 6, 2004
ISBN13 9780789023117
Publishers Taylor & Francis Inc
Pages 312
Dimensions 150 × 220 × 20 mm   ·   635 g
Language English  

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