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The Consumer . . . or Else!: Consumer-Centric Business Paradigms Donald F Dufek 1st edition
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The Consumer . . . or Else!: Consumer-Centric Business Paradigms
Donald F Dufek
Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.
196 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 26, 2003 |
| ISBN13 | 9780789015693 |
| Publishers | Taylor & Francis Inc |
| Pages | 190 |
| Dimensions | 150 × 220 × 10 mm · 360 g |
| Language | English |
