Customer Advisory Boards: A Strategic Tool for Customer Relationship Building - David L Loudon - Books - Taylor & Francis Inc - 9780789015570 - November 7, 2003
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David L Loudon
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

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This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing

182 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 7, 2003
ISBN13 9780789015570
Publishers Taylor & Francis Inc
Pages 180
Dimensions 148 × 210 × 19 mm   ·   430 g

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