How to Talk to Customers: Create a Great Impression Every Time with MAGIC - Diane Berenbaum - Books - John Wiley & Sons Inc - 9780787987527 - March 30, 2007
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Diane Berenbaum
How to Talk to Customers: Create a Great Impression Every Time with MAGIC

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Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2007
ISBN13 9780787987527
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 186 × 235 × 26 mm   ·   498 g
Language English  

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