Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication - J-B International Association of Business Communicators - Mark Weiner - Books - John Wiley & Sons Inc - 9780787982799 - July 21, 2006
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Mark Weiner
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication - J-B International Association of Business Communicators

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Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2006
ISBN13 9780787982799
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 236 × 162 × 26 mm   ·   466 g

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