Customer Loyalty: How to Earn It, How to Keep It - Griffin, Jill (The Griffin Group, Austin, Texas) - Books - John Wiley & Sons Inc - 9780787963880 - October 9, 2002
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Griffin, Jill (The Griffin Group, Austin, Texas)
Customer Loyalty: How to Earn It, How to Keep It New and Revised edition

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Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.

272 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2002
ISBN13 9780787963880
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 173 × 233 × 20 mm   ·   530 g

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