Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Scott M. Davis - Books - John Wiley & Sons Inc - 9780787962555 - October 2, 2002
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Scott M. Davis
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

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Helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a customer or a customer gets to touch the brand", that company gets the opportunity to either reinforce their brand promise or totally denigrate it.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 2, 2002
ISBN13 9780787962555
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 168 × 233 × 29 mm   ·   517 g
Language English  

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