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The Handbook of Strategic Public Relations and Integrated Communications Clarke Caywood Ed edition
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The Handbook of Strategic Public Relations and Integrated Communications
Clarke Caywood
A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.
574 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 16, 1997 |
| ISBN13 | 9780786311316 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 574 |
| Dimensions | 188 × 257 × 34 mm · 1.20 kg |
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