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Riding the Waves of Culture: Understanding Diversity in Global Business 2/E
Fons Trompenaars
As U. S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the
274 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 1997 |
| ISBN13 | 9780786311255 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 274 |
| Dimensions | 163 × 236 × 22 mm · 550 g |
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