Ultimate Guide to Sport Event Management and Marketing - S. Graham - Books - McGraw-Hill Education - Europe - 9780786302444 - 1995
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Ultimate Guide to Sport Event Management and Marketing


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To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable.


383 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 1995
ISBN13 9780786302444
Publishers McGraw-Hill Education - Europe
Pages 383
Dimensions 150 × 220 × 20 mm   ·   772 g

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