Digital Play: The Interaction of Technology, Culture, and Marketing - Stephen Kline - Books - McGill-Queen's University Press - 9780773525917 - May 26, 2003
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Stephen Kline
Digital Play: The Interaction of Technology, Culture, and Marketing 2 Rev edition

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Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.

424 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2003
ISBN13 9780773525917
Publishers McGill-Queen's University Press
Pages 376
Dimensions 230 × 156 × 28 mm   ·   521 g

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