Accountable Marketing: Linking marketing actions to financial performance - Craig Gugel-David W Stewart - Books - Taylor & Francis Ltd - 9780765647078 - February 19, 2016
In case cover and title do not match, the title is correct

Craig Gugel-David W Stewart
Accountable Marketing: Linking marketing actions to financial performance 1st edition

Price
HK$ 873
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 22 - Oct 2
Get notified about new Craig Gugel-David W Stewart releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

298 pages, 63 black & white illustrations, 30 black & white tables, 1 black & white halftones, 62 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2016
ISBN13 9780765647078
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 269 × 181 × 21 mm   ·   554 g
Language English  
Editor Gugel, Craig
Editor Stewart, David W (Loyola Marymount University, USA)

More from the same publisher

See all of Craig Gugel-David W Stewart