Accountable Marketing: Linking marketing actions to financial performance - - Books - Taylor & Francis Ltd - 9780765647078 - February 19, 2016
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Accountable Marketing: Linking marketing actions to financial performance 1st edition

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

298 pages, 63 black & white illustrations, 30 black & white tables, 1 black & white halftones, 62 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2016
ISBN13 9780765647078
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 269 × 181 × 21 mm   ·   554 g
Language English  
Editor Gugel, Craig
Editor Stewart, David W (Loyola Marymount University, USA)

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