Transcultural Marketing - Tharp, Marye (University of Texas at San Antonio, USA) - Books - Taylor & Francis Ltd - 9780765642998 - May 30, 2014
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Tharp, Marye (University of Texas at San Antonio, USA)
Transcultural Marketing 1st edition

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This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

416 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2014
ISBN13 9780765642998
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 152 × 229 × 25 mm   ·   748 g
Language English  

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