Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory - Shelby D. Hunt - Books - Taylor & Francis Ltd - 9780765623638 - March 15, 2010
In case cover and title do not match, the title is correct

Shelby D. Hunt
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory 1st edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Shelby D. Hunt releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

464 pages, tables, figures, bibliography, name index, subject index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2010
ISBN13 9780765623638
Publishers Taylor & Francis Ltd
Pages 512
Dimensions 187 × 261 × 33 mm   ·   1.09 kg
Language English  

More by Shelby D. Hunt

Show all

More from the same publisher

See all of Shelby D. Hunt ( e.g. Hardcover Book and Paperback Book )