Political Marketing:: Theoretical and Strategic Foundations - Wojciech Cwalina - Books - Taylor & Francis Ltd - 9780765622914 - May 15, 2011
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Wojciech Cwalina
Political Marketing:: Theoretical and Strategic Foundations 1st edition

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This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

352 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 15, 2011
ISBN13 9780765622914
Publishers Taylor & Francis Ltd
Pages 352
Dimensions 152 × 229 × 23 mm   ·   612 g
Language English  

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