Building Customer-brand Relationships - Don E. Schultz - Books - Taylor & Francis Ltd - 9780765617996 - April 15, 2009
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Don E. Schultz
Building Customer-brand Relationships 1st edition

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.

480 pages, tables, figures, bibliographic references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2009
ISBN13 9780765617996
Publishers Taylor & Francis Ltd
Pages 368
Dimensions 256 × 180 × 32 mm   ·   728 g
Language English  

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