Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer - Richard L. Oliver - Books - Taylor & Francis Ltd - 9780765617705 - February 15, 2010
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Richard L. Oliver
Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer 2nd edition

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Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

544 pages, tables, figures, references, name & subject indexes

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2010
ISBN13 9780765617705
Publishers Taylor & Francis Ltd
Pages 544
Dimensions 250 × 177 × 31 mm   ·   1.15 kg
Language English  
Editor Oliver, Richard L.

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