Does Marketing Need Reform?: Fresh Perspectives on the Future - Jagdish N Sheth - Books - Taylor & Francis Ltd - 9780765616982 - February 15, 2006
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Jagdish N Sheth
Does Marketing Need Reform?: Fresh Perspectives on the Future 1st edition

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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

336 pages, tables, figures, references, name & subject indexes

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2006
ISBN13 9780765616982
Publishers Taylor & Francis Ltd
Pages 360
Dimensions 150 × 220 × 20 mm   ·   748 g
Language English  
Editor Sheth, Jagdish N.
Editor Sisodia, Rajendra S.

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