Writing Copy For Dummies - Jonathan Kranz - Books - John Wiley & Sons Inc - 9780764569692 - October 29, 2004
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Jonathan Kranz
Writing Copy For Dummies

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Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2004
ISBN13 9780764569692
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 189 × 233 × 21 mm   ·   662 g
Language English  

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