Sport Marketing: Managing the Exchange Process - George R. Milne - Books - Jones and Bartlett Publishers, Inc - 9780763708733 - October 15, 1998
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George R. Milne
Sport Marketing: Managing the Exchange Process 1st edition

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This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

169 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 1998
ISBN13 9780763708733
Publishers Jones and Bartlett Publishers, Inc
Pages 169
Dimensions 202 × 252 × 10 mm   ·   571 g
Language English  

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