Product And Market Development For Subsistence Marketplaces - Jose Antonio Rosaph.D.-Madhubalan Viswanathan - Books - Emerald Publishing Limited - 9780762313969 - June 29, 2007
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Jose Antonio Rosaph.D.-Madhubalan Viswanathan
Product And Market Development For Subsistence Marketplaces Revised edition

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Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.

360 pages, black & white illustrations

Media Books     Book
Released June 29, 2007
ISBN13 9780762313969
Publishers Emerald Publishing Limited
Pages 360
Dimensions 162 × 237 × 31 mm   ·   705 g
Language English  
Series Editor Cheng, Joseph L.C.
Series Editor Hitt, Michael A.

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