Understanding Organizations through Language - Susanne Tietze - Books - SAGE Publications Inc - 9780761967194 - August 20, 2003
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Susanne Tietze
Understanding Organizations through Language

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`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

200 pages, Illustrations, port.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2003
ISBN13 9780761967194
Publishers SAGE Publications Inc
Pages 200
Dimensions 172 × 242 × 12 mm   ·   370 g

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