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Nike Culture: The Sign of the Swoosh - Cultural Icons series Robert Goldman
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Nike Culture: The Sign of the Swoosh - Cultural Icons series
Robert Goldman
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 29, 1998 |
| ISBN13 | 9780761961482 |
| Publishers | SAGE Publications Inc |
| Pages | 208 |
| Dimensions | 150 × 220 × 20 mm · 630 g |
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