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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising Amos Owen Thomas
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Transnational Media and Contoured Markets: Redefining Asian Television and Advertising
Amos Owen Thomas
In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. This book brings a multi-faceted perspective to bear on transformation of the broadcast and advertising industries in Asia at the turn of century.
268 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 8, 2006 |
| ISBN13 | 9780761934844 |
| Publishers | SAGE Publications Inc |
| Pages | 268 |
| Dimensions | 139 × 215 × 15 mm · 336 g |
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