Cognitive Interviewing: A Tool for Improving Questionnaire Design - Gordon B. Willis - Books - SAGE Publications Inc - 9780761928041 - November 22, 2004
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Gordon B. Willis
Cognitive Interviewing: A Tool for Improving Questionnaire Design

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The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

348 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 22, 2004
ISBN13 9780761928041
Publishers SAGE Publications Inc
Pages 352
Dimensions 154 × 229 × 21 mm   ·   568 g
Language English  

See all of Gordon B. Willis ( e.g. Hardcover Book and Paperback Book )