Essential Knowledge for Research in Marketing - Arch G. Woodside - Books - SAGE Publications Inc - 9780761926993 - February 28, 2008
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Arch G. Woodside
Essential Knowledge for Research in Marketing

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"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2008
ISBN13 9780761926993
Publishers SAGE Publications Inc
Pages 300
Dimensions 150 × 220 × 10 mm   ·   601 g   (Weight (estimated))
Language English  

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