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Controversies in Contemporary Advertising Kim B. Sheehan
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Controversies in Contemporary Advertising
Kim B. Sheehan
Exposes readers to the issues that professionals confront in the advertising industry. This book examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
344 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 16, 2003 |
| ISBN13 | 9780761926351 |
| Publishers | SAGE Publications Inc |
| Pages | 344 |
| Dimensions | 178 × 254 × 18 mm · 603 g |
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