Tell your friends about this item:
Persuasion: Theory and Research Daniel J. O'Keefe 2 Revised edition
Do you have a profile? Log in
Get notified about new Daniel J. O'Keefe releases
Our customers say:
Add to your iMusic wish list
Also available as:
Persuasion: Theory and Research
Daniel J. O'Keefe
The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
384 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 12, 2002 |
| ISBN13 | 9780761925392 |
| Publishers | SAGE Publications Inc |
| Pages | 384 |
| Dimensions | 154 × 227 × 20 mm · 522 g |
More from the same publisher
![Cover for Eric P. Jensen · Tools for Engagement: Managing Emotional States for Learner Success (Paperback Book) [2 Revised edition] (2026)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-paperback-book&class=scaled&v=1781540149)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for Richard Sylves · Disaster Policy and Politics: Emergency Management and Homeland Security (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/976/9781071883976.jpg?richard-sylves-2026-disaster-policy-and-politics-emergency-management-and-homeland-security-paperback-book&class=scaled&v=1757429362)
See all of Daniel J. O'Keefe ( e.g. Paperback Book and Hardcover Book )