Developing a Market Orientation - - Books - SAGE Publications Inc - 9780761916932 - May 18, 1999
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Developing a Market Orientation

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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 18, 1999
ISBN13 9780761916932
Publishers SAGE Publications Inc
Pages 328
Dimensions 152 × 228 × 18 mm   ·   450 g
Language English  
Editor Deshpande, Rohit