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Behind the Bits: Managing the Media Maze Frank M. Oppenheim
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Behind the Bits: Managing the Media Maze
Frank M. Oppenheim
Encourages readers to become aware of the influence of the media, to examine attitudes and values it presents, to understand its techniques of persuasion, to participate in creating media programs, and to call media leaders to public accountability. Contains chapters on truth in advertising, accurac
236 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 9, 1998 |
| ISBN13 | 9780761811701 |
| Publishers | University Press of America |
| Pages | 236 |
| Dimensions | 137 × 215 × 12 mm · 277 g |
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