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Sports and City Marketing in European Cities - EURICUR Series European Institute for Comparative Urban Research Leo van den Berg New edition
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Sports and City Marketing in European Cities - EURICUR Series European Institute for Comparative Urban Research
Leo van den Berg
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.
136 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 18, 2002 |
| ISBN13 | 9780754619314 |
| Publishers | Taylor & Francis Ltd |
| Pages | 134 |
| Dimensions | 150 × 220 × 20 mm · 410 g |
| Language | English |
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