CIM Coursebook 08/09 Marketing Planning - Karen Beamish - Books - Taylor & Francis Ltd - 9780750689861 - September 1, 2008
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Karen Beamish
CIM Coursebook 08/09 Marketing Planning 1st edition

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Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

296 pages, colour illustrations, colour tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2008
ISBN13 9780750689861
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 246 × 191 × 22 mm   ·   703 g
Language English  

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