Sponsorship: For a Return on Investment - Guy Masterman - Books - Taylor & Francis Ltd - 9780750686402 - July 16, 2007
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Guy Masterman
Sponsorship: For a Return on Investment 1st edition

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Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.

280 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2007
ISBN13 9780750686402
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 163 × 239 × 20 mm   ·   564 g
Language English  

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