Exchange Behavior in Selling and Sales Management - Peng Sheng - Books - Taylor & Francis Ltd - 9780750685900 - January 15, 2008
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Peng Sheng
Exchange Behavior in Selling and Sales Management 1st edition

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Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 15, 2008
ISBN13 9780750685900
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 150 × 220 × 10 mm   ·   440 g
Language English  

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