Creating Valuable Business Strategies - Shiv Mathur - Books - Taylor & Francis Ltd - 9780750685481 - September 26, 2007
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Shiv Mathur
Creating Valuable Business Strategies 1st edition

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Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.

264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2007
ISBN13 9780750685481
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 10 mm   ·   396 g
Language English  

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