Media Strategies for Marketing Places in Crisis - Eli Avraham - Books - Taylor & Francis Ltd - 9780750684521 - March 11, 2008
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Eli Avraham
Media Strategies for Marketing Places in Crisis 1st edition

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

248 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 11, 2008
ISBN13 9780750684521
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 257 × 185 × 15 mm   ·   538 g
Language English  

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