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Market-Driven Thinking
Arch G. Woodside
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
328 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2005 |
| ISBN13 | 9780750679015 |
| Publishers | Taylor & Francis Ltd |
| Pages | 324 |
| Dimensions | 162 × 236 × 18 mm · 644 g |
| Language | English |
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