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Mobile Marketing Alex Michael 1st edition
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Mobile Marketing
Alex Michael
The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
250 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 20, 2006 |
| ISBN13 | 9780750667470 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 233 × 168 × 12 mm · 406 g |
| Language | English |
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