Handbook of CRM - Adrian Payne - Books - Taylor & Francis Ltd - 9780750664370 - October 31, 2005
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Adrian Payne
Handbook of CRM 1st edition

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

464 pages, Approx. 100 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2005
ISBN13 9780750664370
Publishers Taylor & Francis Ltd
Pages 458
Dimensions 166 × 240 × 31 mm   ·   825 g
Language English  

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