Public Relations - Paul Baines - Books - Taylor & Francis Ltd - 9780750657242 - November 19, 2003
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Paul Baines
Public Relations 3 Rev edition

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A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

456 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 19, 2003
ISBN13 9780750657242
Publishers Taylor & Francis Ltd
Pages 452
Dimensions 188 × 246 × 23 mm   ·   864 g
Language English  

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