Wine Marketing - C. Michael Hall - Books - Taylor & Francis Ltd - 9780750654203 - September 24, 2007
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C. Michael Hall
Wine Marketing 1st edition

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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

376 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2007
ISBN13 9780750654203
Publishers Taylor & Francis Ltd
Pages 376
Dimensions 166 × 233 × 20 mm   ·   588 g
Language English  

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