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Financial Aspects of Marketing Keith Ward 1st edition
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Financial Aspects of Marketing
Keith Ward
Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".
448 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 27, 1989 |
| ISBN13 | 9780750616027 |
| Publishers | Taylor & Francis Ltd |
| Pages | 446 |
| Dimensions | 159 × 240 × 32 mm · 804 g |
| Language | English |
