Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success - Betty Adamou - Books - Kogan Page Ltd - 9780749483357 - November 3, 2018
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Betty Adamou
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

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Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.

360 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2018
ISBN13 9780749483357
Publishers Kogan Page Ltd
Pages 360
Dimensions 155 × 234 × 24 mm   ·   536 g
Language English  

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