Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science - Darren Bridger - Books - Kogan Page Ltd - 9780749473846 - August 25, 2015
In case cover and title do not match, the title is correct

Darren Bridger
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science Annotated edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Darren Bridger releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.

224 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2015
ISBN13 9780749473846
Publishers Kogan Page Ltd
Pages 224
Dimensions 234 × 158 × 15 mm   ·   344 g
Language English  

More by Darren Bridger

Show all

More from the same publisher

See all of Darren Bridger ( e.g. Paperback Book and CD )