Tell your friends about this item:
Marketing Communications: Offline and Online Integration, Engagement and Analytics Ze Zook 6 Revised edition
Do you have a profile? Log in
Get notified about new Ze Zook releases
Our customers say:
Add to your iMusic wish list
Marketing Communications: Offline and Online Integration, Engagement and Analytics
Ze Zook
Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool.
600 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2016 |
| ISBN13 | 9780749473402 |
| Publishers | Kogan Page Ltd |
| Pages | 600 |
| Dimensions | 314 × 191 × 25 mm · 984 g |
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)
![Cover for Sarah Armstrong-Smith · Understand the Cyber Attacker Mindset: Build a Strategic Security Programme to Counteract Threats (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/178/9781398630178.jpg?sarah-armstrong-smith-2027-understand-the-cyber-attacker-mindset-build-a-strategic-security-programme-to-counteract-threats-paperback-book&class=scaled&v=1780838437)
![Cover for Donald Clark · Learning Experience Design: How to Build Effective Learning in the age of AI (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/451/9781398630451.jpg?donald-clark-2027-learning-experience-design-how-to-build-effective-learning-in-the-age-of-ai-paperback-book&class=scaled&v=1780852431)
![Cover for Sarah Armstrong-Smith · Understand the Cyber Attacker Mindset: Build a Strategic Security Programme to Counteract Threats (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/208/9781398630208.jpg?sarah-armstrong-smith-2027-understand-the-cyber-attacker-mindset-build-a-strategic-security-programme-to-counteract-threats-hardcover-book&class=scaled&v=1781059329)
![Cover for Donald Clark · Learning Experience Design: How to Build Effective Learning in the age of AI (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/475/9781398630475.jpg?donald-clark-2027-learning-experience-design-how-to-build-effective-learning-in-the-age-of-ai-hardcover-book&class=scaled&v=1780875648)
![Cover for Purna Virji · High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/994/9781398630994.jpg?purna-virji-2027-high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-paperback-book&class=scaled&v=1778636279)
![Cover for Purna Virji · High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/014/9781398631014.jpg?purna-virji-2027-high-impact-content-marketing-strategies-to-make-your-content-intentional-engaging-and-effective-hardcover-book&class=scaled&v=1778654557)
