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Strategic Brand Engagement: Using Hr and Marketing to Connect Your Brand Customers, Channel Partners and Employees John G. Fisher
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Strategic Brand Engagement: Using Hr and Marketing to Connect Your Brand Customers, Channel Partners and Employees
John G. Fisher
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. This book offers an approach for developing brand and employee engagement in any organization.
232 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 26, 2013 |
| ISBN13 | 9780749470135 |
| Publishers | Kogan Page Ltd |
| Pages | 232 |
| Dimensions | 167 × 233 × 14 mm · 362 g |
| Language | English |
