Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness - Malcolm McDonald - Books - Kogan Page Ltd - 9780749468972 - October 3, 2014
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Malcolm McDonald
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness 2 Revised edition

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Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2014
ISBN13 9780749468972
Publishers Kogan Page Ltd
Pages 328
Dimensions 170 × 241 × 19 mm   ·   576 g
Language English  

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