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Ads to Icons: How Advertising Succeeds in a Multimedia Age Paul Springer 2 Revised edition
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
Paul Springer
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
368 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2009 |
| ISBN13 | 9780749456474 |
| Publishers | Kogan Page Ltd |
| Pages | 368 |
| Dimensions | 171 × 240 × 24 mm · 762 g |
| Language | English |
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