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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing Jean-Marc Lehu
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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing
Jean-Marc Lehu
According to the American Marketing Association, 80 percent of all new brands fail. This title highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process.
272 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 3, 2007 |
| ISBN13 | 9780749451462 |
| Publishers | Kogan Page Ltd |
| Pages | 272 |
| Dimensions | 155 × 335 × 15 mm · 424 g |
